Digital Marketing Course
- Learn digital marketing from basics – no experience needed. Understand social media, Google ads, and how to promote businesses online.
- Practice with real campaigns and get ready for marketing jobs in IT companies and startups.
Course Content
Section 1. Digital Marketing Fundamentals and Website Setup
FREE
Course Content
Section 1. Programming Foundations with JavaScript, HTML and CSS
Lesson 1. Introduction to Digital Marketing
Learn what digital marketing is and why it matters for businesses today. Understand the difference between digital and traditional marketing and explore career opportunities in this field.
Lesson 2. Setting Up Your Website with WordPress
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Lesson 3. Essential WordPress Features
Add contact forms, WhatsApp and call buttons, and image sliders to your website. Learn to backup and restore your site when needed.
Lesson 4. Blogging Basics
Create and publish your first blog post. Learn how to write content that people want to read and share.
Section 2. Search Engine Optimization (SEO)
Lesson 5. SEO Fundamentals
Understand what SEO is and how search engines work. Learn about Google’s algorithms and why SEO is crucial for getting website traffic.
Lesson 6. Keyword Research
Learn to find the right keywords that people search for. Use tools like Google Keyword Planner, Ahrefs, and SEMrush to discover profitable keywords for any business.
Lesson 7. On-Page SEO
Optimize your website pages for search engines. Master title tags, meta descriptions, headings, URL structure, image optimization, and internal linking.
Lesson 8. Technical SEO
Set up XML sitemaps, robots.txt files, and canonical URLs. Learn to use Google Search Console to monitor and improve your site’s health.
Lesson 9. Off-Page SEO and Link Building
Understand the power of backlinks. Learn ethical ways to build links through directory submissions, guest posting, social bookmarking, and forum participation.
Lesson 10. Local SEO
Set up and optimize Google My Business. Help local businesses appear in local search results and Google Maps.
Section 3. Search Engine Marketing (Google Ads)
Lesson 11. Introduction to Google Ads
Learn how paid advertising works on Google. Understand different campaign types and when to use each one for maximum results.
Lesson 12. Setting Up Your First Campaign
Create your Google Ads account and set up your first search campaign. Learn about budgets, bidding, locations, and ad scheduling.
Lesson 13. Keyword Research for Ads
Master keyword match types – broad, phrase, and exact match. Learn to choose the right keywords that bring quality traffic without wasting money.
Lesson 14. Tracking and Analytics
Set up conversion tracking to measure results. Understand key metrics like CTR, CPC, and ROAS to optimize your campaigns.
Section 4. Social Media Marketing
Lesson 15. Facebook and Instagram Marketing
Learn to build brand presence on Meta platforms. Create engaging content, grow your audience, and understand the Facebook algorithm.
Lesson 16. Facebook Ads Manager
Set up Facebook Business Manager and create your first ad campaign. Master audience targeting, ad formats, and budget management.
Lesson 17. Instagram Advertising
Discover why Instagram is perfect for visual storytelling. Learn to create feed ads, story ads, and reel ads that grab attention and drive sales.
Lesson 18. LinkedIn Marketing
Use LinkedIn for professional networking and B2B lead generation. Optimize your profile, create company pages, and run LinkedIn ad campaigns.
Section 5. Advanced Topics and Career Growth
Lesson 18. Email Marketing
Build email lists and create campaigns that convert. Learn to use tools like Mailchimp, write effective emails, and understand email metrics like open rates and click-through rates.
Lesson 19. Affiliate Marketing
Understand how affiliate marketing works. Learn to promote products, earn commissions, and work with affiliate networks like ClickBank and JVZoo.
Lesson 20. AI Tools for Digital Marketing
Discover how AI can make your work easier. Learn to use ChatGPT for content, Canva AI for images, and Pictory AI for videos.
Lesson 21. Freelancing and Client Work
Learn to find freelance projects on platforms like Fiverr and Upwork. Create winning proposals, build your portfolio, and grow your freelance career.
Lesson 22. Interview Preparation and Certifications
Get ready for digital marketing interviews. Learn common questions and answers. Earn valuable certifications from Google, Meta, and HubSpot to boost your resume.
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Registration
Ready to start your career in digital marketing? Fill in your details below and we’ll help you get started.
How We Teach – Simple & Effective Learning
Simple Theory
We explain every concept in simple words so you understand the “why” behind everything. No confusion, just clear learning.
Hands-on Practice
Practice daily with real exercises and examples. You’ll write actual code and test scripts, just like you would in a real job.
Mentor Help
Get one-on-one help whenever you’re stuck. Your mentor will guide you, clear your doubts, and make sure you never fall behind.
Final Project
Build your own automation project from start to finish. This project will showcase your skills and help you crack job interviews with confidence.
